The more targeted the direct mail campaign, the more effective it will be. We sent this piece to a small and targeted customer list (about 300 total). The call-to-action? Come demo our online print storefront services! Rather than sending a generic postcard from Conlin's, we created a personalized invitation with a note addressing them by name and signed by their sales representative. In the end, the personal touch boosted the response rate for this campaign.
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